Details on some of this year’s Super Bowl commercials have come out.
Ads for Cars.com, Dove and TruTV will all be running on the big day, and the companies have released a sneak peek at what they have in store for the folks who tune in not just for football, but for the commercials.
Cars.comCars.com is bringing back a concept that began with last year’s ad. In 2009, viewers met David Abernathy, a man who performed open-heart surgery in a crowded opera house with a ballpoint pen, yet displayed indecisiveness when buying a car.
This year, Cars.com introduces them to Timothy Richman in the first quarter of the big game. Similar to Abernathy, Richman is book-smart, has worldly experiences, and yet suffers angst when buying a car.
He puts out a kitchen fire, forgoes bicycle-training wheels, delivers a breeched Bengal tiger cub, and studies tornadoes. "But when it came time to buy a new car, he was just as nervous as the rest of us," the voiceover says.
DoveDove is running an ad targeting men during the first half of the Super Bowl. “Manthem” promotes Dove Men+Care, a line of face and body products for men with dry skin.
The 45-second ad is set to the "William Tell Overture" and begins with reproduction. Sperm fertilizes an egg, and viewers are thrust into an ad that follows a baby boy from birth to adulthood.
Lyrics are fast-paced and list stereotypes instilled upon young men beginning at a young age: “Get born, get slapped, now get to school, be good at sports, always look cool, lift weights, be strong, know how to fight, stay out late, but be polite.”
The man makes his way through many accomplishments in life, some big and some small, and grows comfortable in his skin. And now, the ad says, he can have comfortable outer skin to match.
TruTVTruTV is running its first-ever Super Bowl spot in the second quarter, near the two-minute warning. The ad promotes NFL Full Contact, a new series that gives viewers behind-the-scenes access to six NFL events.
The ad is Groundhog Day-themed and stars Troy Polamalu of the Pittsburgh Steelers, playing the role of “Punxsutawney Polamalu.” Residents gather in Punxsutawney, Pa. to determine whether an additional six weeks of winter in on its way.
The groundhog emerges, but it's a miniature Troy Polamalu. Even pint-sized, the man has incredible hair. Troy sees his shadow, scaring himself, while the mayor declares six more weeks of football.
